Data Protection

Data protection policy

Thank you for your interest in our website. Protecting your privacy is very important to us. Below we explain in detail how we use your data.


The controller pursuant to Sec. 3, para. 7 of the German Federal Data Protection Act (BDSG) is Azure Alexanderplatz Hotel  Operations GmbH, Alexanderstraße 7, D- 10178 Berlin.

The Azure Alexanderplatz Hotel Operations GmbH is the operating company of the Holiday Inn Berlin- Centre Alexanderplatz; Theanolte- Bähnisch- Straße 2; D – 10178 Berlin.

Storing access data in server log files

You can visit our websites without providing personal information. We only store access data in so-called server log files, including the name of the requested file, the date and time it was accessed, the transmitted volume of data and the requesting provider. This data is used solely to ensure the error-free operation of the site and to analyze and improve our offering, and it does not allow us to identify you.

Handling of personal data

Personal data is information by means of which a person can be identified, ie information which can be traced back to a person. This includes the name, email address or phone number. But also data about preferences, hobbies, memberships or which websites were viewed by someone count to personal data.

Personal data will only be collected, used and passed on by us if this is legally permitted or if you have given your consent to the data processing.


When contacting us (for example via a contact form or e-mail), their information is sent to us for the purpose of processing the inquiry as well as in the event that connection questions arise.

Blogging and comments

If you leave comments in the blog or other posts, your IP address will be saved. This is to our safety, if someone writes illegal contents in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we may be responsible for the comment or contribution itself and are therefore interested in the author’s identity.


With the newsletter we inform you about us and our offers.

If you would like to receive the newsletter, we need a valid e-mail address, as well as information that will allow us to verify that you are the owner of the e-mail address, or whose owner agrees to receive the newsletter. Further data is not collected. These data are only used for sending the newsletters and will not be passed on to third parties.

By registering for the newsletter, we will save your IP address and the date of the registration. This storage serves solely as proof in the event that a third party misuses an e-mail address and logs in without the knowledge of the person entitled to receive the newsletter.

You may revoke your consent to the storage of the data, the e-mail address as well as their use for sending the newsletters at any time. The revocation can take place via a link in the newsletters themselves or by a message to us.


In order to make your visit to our website attractive and enable the use of certain functions, we use so-called “cookies” on various pages. These are small text files that are saved on your end device. Some of the cookies that we use are deleted after your browser session is over, i.e., when you close the browser window (so-called “session cookies”). Other cookies remain on your end device and allow us to recognize you during your next visit (persistent cookies). You can adjust the settings of your browser so that you are notified when cookies are installed and decide whether to accept them on an individual basis or to accept cookies in certain cases or to generally forbid them. If you choose not to accept cookies, the functionality of our website may be restricted.

Facebook plug-ins

Our website uses social plug-ins (“plug-ins”) from the social network Facebook, which are operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, US (“Facebook”). The plug-ins are marked with the Facebook logo or the suffix “social plug-in from Facebook” or “Facebook social plug-in”. An overview of the Facebook plug-ins and the way they look can be found here:

If you access a page on our website that contains a plug-in, your browser will create a direct connection with the Facebook servers. The content of the plug-in is transmitted by Facebook directly to your browser and integrated in the page. As a result of this integration Facebook will receive information that your browser has accessed the corresponding page on our website, even if you do not have a Facebook profile or if you have not logged into Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the US and stored there.

If you are logged into Facebook, Facebook can match the visit to our website to your Facebook profile. If you interact with the plug-ins, e.g, if you click on the ‘Like’ button or leave a comment, this information will also be transmitted to a Facebook server and saved there. The information will also be published on your Facebook profile and be visible to your Facebook friends.

You can read about the scope and purpose of the data collection and the further processing and use of the data by Facebook as well as your rights and options for protecting your privacy in the Facebook privacy statements:

If you do not want Facebook to match the data collected via our website directly to your Facebook profile, you must log out of Facebook before you visit our website. You can also prevent Facebook plug-ins from loading entirely with add-ons for your browser, such as ‘Facebook Blocker’ or the script blocker ‘NoScript’.


Doubleclick by Google is a service of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Doubleclick by Google uses cookies to present relevant ads for you. A pseudonym identification number (ID) is assigned to your browser in order to check which ads were displayed in your browser and which ads were called. Cookies do not contain any personally identifiable information. The use of DoubleClick cookies allows Google and its affiliate sites to advertise on the basis of previous visits to our or other websites on the Internet. The information generated by the cookies is transmitted by Google for evaluation to a server in the USA and stored there. A transfer of the data by Google to third parties takes place only on the basis of legal regulations or in the context of the order data processing. Under no circumstances will Google collect its data with other data collected by Google.

By using our websites, you agree to the processing of the data collected by you through Google and the above-described manner of data processing as well as the stated purpose. You can prevent cookies from being saved by setting your browser software accordingly; We would point out, however, that in this case you may not be able to fully utilize all the functions of our websites. In addition, you can prevent Google from collecting and processing Google’s data related to your use of the Web Site, as well as processing it through Google, by downloading and installing the browser plug-in available under the following link under the DoubleClick Deactivation Extension section , Alternatively, you can disable DoubleClick cookies on the Digital Advertising Alliance page at the following link.


This website uses Live Chat, a live chat software company Live Chat, Inc. To give you a personal entertainment in the form of a real-time chats with us Live Chat uses cookies. The information generated by the cookie about your use of this online service are usually transferred to a server by Live Chat, Inc. in the US and stored there. As part of the use of live chat, you can specify your name and e-mail address. In this case, this data is stored by the live chat, Inc. In order to ensure an adequate data protection, observe live chat, Inc., the privacy policy of the “US-EU Safe Harbor” agreement, the “US-Swiss Safe Harbor” agreement and is the “Safe Harbor” program of the US Department of Commerce registered, Certification of Live Chat, Inc. can be viewed under More information can be found in the Privacy Policy Live Chat

Google Maps

On our website, we use Google Maps (Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA) to display maps and create driving directions. By using this website, you agree to the collection, processing and use of the data collected automatically as well as the data entered by you, one of its representatives, or third parties.

For Google Maps, you’ll find the Terms of Service under Google Maps Terms of Service and Privacy Policy at Google.

Google may transfer the information obtained through Google Maps to third parties, as far as this is required by law or if third parties process this data on behalf of Google. It can not be excluded that Google will link your IP address with other data from Google. It is technically possible that Google could make an identification of at least single users on the basis of the data obtained. We have no influence on the processing of personal data and personality profiles by users of Google’s website for other purposes. You can easily disable the Google Maps service, preventing data transfer to Google. To do this, disable JavaScript in your browser. However, we would like to point out that you can not use the map display in this case.

Jetpack with STATS

Our site uses the Jetpack app by Automattic Inc., 132 Hawthorne Street, San Francisco, CA 94107, United States of America, with technology by Quantcast Corp., 201 Third Street, 2nd Floor, San Francisco, CA 94103, United States of America. Data about each time our website is access is recorded via cookies and then stored in the United States to conduct web analytics. Cookies are small text files that are stored locally in the cache of the internet browser used by site visitors so that the browser can be recognised when the visitor returns to the site. The IP address is in this case immediately anonymised before it is stored. You may refuse the use of cookies and/or delete previously saved cookies by selecting the appropriate settings on your browser; however, please be advised that if you opt out of using cookies, you may not be able to make full use of all the features of this website.

The collection and use of data by Jetpack can be excluded with future effect by setting an opt-out cookie for your browser at If you should delete all cookies from your browser, this opt-out process will have to be repeated.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”).

Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider.

In certain circumstances Google will associate your IP address with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website.

Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

Further information can be found under (Google Analytics Terms of Service & Privacy).

Please note that on this website, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).


To protect our contact form against unwanted use, we use the service reCaptcha of the company Google Inc. This service makes it possible to distinguish whether the input is made by a person or abusive and automated by a machine (spambot). For this purpose, your IP address and, if applicable, other data required by Google Inc. for the reCaptcha service will be communicated to Google Inc. This data is governed by Google Inc.’s deviating privacy practices, which can be found at:

Right to information and contact options

You have the right to information, at no charge, about the data we have saved about you and, if applicable, a right to correct, block or delete this data.

If you have questions about the collection, processing or use of your personal data, if you would like information about such data or would like to have it corrected, blocked or deleted or if you would like to revoke consent or object to a particular use of data, please send a written request to our data protection officer:

Martin Dalecki
Ohlrattweg 5
25497 Prisdorf

+49 4101 80 50 600

Berlin, September 2020


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